"Building Bridges" theme art and logo of Eurovision 2015 revealed!
As revealed back in September, the theme of Eurovision 2015 will be “Building Bridges.”
Today, the Austrian national broadcaster ORF revealed what the visual side of next year’s contest will look like to the millions of viewers watching.
The theme is centered around a sphere, showing the wave of elements of light in the background reflect and warp within it. According to the official announcement, it “interprets the theme of a bridge in a visual language of connections and encounters that form over and over again.”
The fluid form of the identity symbolizes unity and human diversity, with the color shifting elements representing individualism.
Jon Ola Sand, the EBU Executive Supervisor, is, of course, happy with the identity. “It is a great logo, a strong sign with recognition value and endless possibilities,” he said to eurovision.tv. The General Director of ORF, Alexander Wrabetz, calls the identity “contemporary” and “professional.” Unlike the Scandinavian shows, the identity was developed in-house at ORF.
A strange fusion
The identity appears as a strange fusion of the 2010 and 2011 Eurovision identities, using the Norwegian sphere, and German color scheme and neon look. It is a relief that the look is not overrun by bridge silhouettes, but as far as standing out, the graphics show nothing new under the sun and are quite generic. It could easily have been for a national final.
It also lacks a solid identifier, such as the Baku fireflower, the Malmö butterfly, or the Copenhagen diamond, to be used on the large amounts of promotional material that will be produced.
How the look will be implemented across merchandise, on-screen graphics, scoreboard, etc., has yet to be revealed.