China to air Eurovision 2013
Chinese broadcaster, CCTV, an associate EBU member, will air the two Semi-Finals and the Grand Final of the Eurovision Song Contest 2013 in Malmö, Sweden.
On October 5, 6, and 7, CCTV-15 will air Semi-Final 1 & 2 and the Grand Final two times, in that order. This will hopefully mark a significant impact on the contest, as China is the most-populous country in the world.
“We hope that this is the beginning of an annual tradition, and that the Eurovision Song Contest will eventually also become China’s favorite TV-show. It creates an amazing opportunity for artists participating in the contest, expanding the enormous potential audience outside of Europe,” said Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest