Dansk Melodi Grand Prix rebrands for 2015 as tickets go on sale
Last year, the Norwegian Melodi Grand Prix saw a fresh rebrand for the old show, with a new format and a new, modern look.
Now the time has come for the Danish version, as the national broadcaster DR released a new logo today.
Goodbye to the stars
The new logo is part of a refresh of the Danish selection format that was announced earlier, and waves goodbye to the Grand Prix stars that had been used since 2009. It also adopts the Gotham typeface, which the EBU and Eurovision brand also uses.
“It has been important to find a logo which is both modern, forward looking, and long lasting, while at the same time staying true to the history,” said DR Head of Entertainment, Jan Lagermand Lundme, to dr.dk.
The shape of the logo alludes to sound waves emitted from music and is designed to last for at least 10 years.
The dream lives
The contest not only gets a new logo, but also a new slogan: “The dream lives.” It is up to the individual to decide what that dream is, whether it be to reach goals in the music industry or to win Eurovision for Denmark again.
Tickets on sale Friday
The new look comes in time for the start of the ticket sales, which begin this Friday, October 31. The show will air from the Gigantium Arena in Aalborg, with a capacity of 8500 people. It will be the fifth time that the far-north Danish town will host the show.
New things to come
Earlier Jan Lagermand Lundme stated that the format would be reset and that he wished for producers and songwriters to send songs with something to tell, with DR receiving 687 songs at the time of deadline.
So far, the rules for next year’s show look identical to previous years, with 10 songs in a grand final. Six of the songs will be chosen from the submitted songs, while another four will be invited exclusively by DR. As for the actual format of the show, DR has yet to reveal more details, but the new look hints for new things to come.
Dansk Melodi Grand Prix 2015 will air live from the Gigantium Arena in Aalborg on February 7.