EBU revamps the Eurovision logo
When the Eurovision Song Contest entered its modern era in 2004, with a semi-final qualification system, the contest also got a recognizable face in form of the generic Eurovision logo.
Now, 10 years later, the logo we have come to know so well has gotten an update in time for the 60th edition of the contest next year in Austria.
A new cohesion
The original logo introduced in 2004 created a new cohesion between the shows, returning every year as another episode of “Europe’s favorite TV-show,” instead of individual, stand-alone productions.
Drawing inspiration from the many flag-loving fans, the core of the logo used the V in Eurovision to form a heart containing the flag of the host country. The rough, flowing paint strokes of the logo type expressed the creative content, while the Eurostyle font was used for the host city and year.
The new logo of Eurovision remains true to its predecessor and is more of an update to stay current. The EBU calls it an “evolution.” The revamp was done by Amsterdam-based agency Cityzen and was approved in June by the reference group.
The new version eliminates the brush strokes, for a more clean cut and streamlined look. The heart also changes shape, and receives the same treatment of eliminating loose ends and brush strokes. It is now larger on the right side, rather than the left. The flag has been slightly turned, to avoid a static look. For the type, Eurostyle was left behind in favor of the popular Gotham font, which is also used by the EBU.
According to the EBU, extensive research has been conducted into the strengths and weaknesses of the logo, while also listening to the local broadcasters, fans, and regular viewers.
While the new logo is cleaner and more current, it also loses some of the quirky identity that fit the contest so well, to become a bit less interesting and slightly childish to look at. The logo has already been rolled out across the online Eurovision platforms, and we will see it in action in Austria next year.