Eurovision 2014 to cost roughly €30 million
So far, DR, the national broadcaster of Denmark and host broadcaster of the Eurovision Song Contest 2014, has been careful not to drop any numbers when it comes to an estimated cost of next year’s show, despite much media interest.
That is, until today. In an interview with Danish tabloid newspaper BT, Pernille Gaardbo, executive producer of Eurovision 2014, has revealed that DR is estimating a rough but not final cost of about 190 million Danish kroner, which is equal to about 25,5 million euros.
Cost and quality in line with Malmö
The executive producer is aiming for a cost and quality similar to what the Swedes arrived at in the 2013 edition of the contest. “Our ambition is that the budget and quality will be in line with Eurovision in Malmö. Of course we’re going to make it much cooler than they did,” Gaardbo said smiling.
“The ambition is 190 million kroner right now, but the budget isn’t finalized. The financing aspect isn’t done, there’s sponsorships to be made, and the revenue from ticket sales are also going to be a part of the financing. And until we know how many countries are going to join, and what they’re bringing, we can’t be exactly sure,” she said. DR has yet to arrive at a final audience capacity for the venue, and the deadline for joining the 2014 contest is November 22.
Host city budget of €4,5 million
Adding to the cost of the show is the renovation aspect of transforming the big, industrial island of Refshaleøen into Eurovision Island, plus the makeover of the huge ship building hall into a viable Eurovision venue. The island and the hall are still in a post-industrial state in much need for extensive touch-ups to become an attractive event site.
Martin Bender is the representative of Host City Copenhagen, the organization created by Copenhagen Municipality, The Capital Region, Wonderful Copenhagen tourism agency, and the Refshaleøen property owners, REDA. This organization is responsible for the host city aspect of the contest, which is everything not concerning the three live shows. The organization is working with a budget of about 35 million Danish kroner, equal to about 4.5 million euros.
“We have a budget of about 35 million kroner, which covers, among other things, transportation of people, arena construction in the hall, renovation of the hall, marketing, airport level security, power consumption, city dressing, and the establishment of a club in the capital with room for 3000 Eurovision guests, which will be the most attractive nightclub in Europe,” Bender said.
Ahead of schedule
It’s all less than 6 months away, but according to BT, the executive producer isn’t getting shaky yet. “It probably means that we feel like we have everything under control. Of course we get scared sometimes, important decisions have to be made all the time, and it feels like we’re constantly running. But the EBU has told us we’re ahead of schedule, so that’s probably why we seem calm,” Gaardbo said.
The first semi-final of Eurovision Song Contest 2014 from Copenhagen will air on Tuesday, May 6.