Eurovision 2017 theme and logo revealed
With the Host City Insignia Exchange and Semi-Final Allocation draw ceremonies only hours away, the national broadcaster of Ukraine and the EBU have revealed the official theme and logo for the upcoming contest in May.
The theme and slogan for Eurovision 2017 is "Celebrate Diversity." This is continuing in the trend of togetherness and inclusiveness that began in 2013 with "We Are One," and followed suit in 2014 with "#JoinUs," 2015 with "Building Bridges," and 2016 with "Come Together."
The theme features the namysto, a beaded necklace, which is a very important piece of jewelry in Ukrainian culture.
The idea came from the creative agencies BANDA and Republique. The image itself features a namysto of all unique beads, emphasizing that all different comes together to become something important and great.
The Host City Insignia Exchange and Semi-Final Allocation Draw will take place in Kyiv at 11.00 CET, tomorrow, Tuesday, January 31, 2017.