Giant #JoinUs banner installed at Eurovision venue
- On April 12, 2014
Up until now, the (cancelled) city branding for the city of Copenhagen has graced the large surface of the Eurovision venue B&W Hallerne that faces the city.
But yesterday, a gigantic banner was installed, covering the old branding and signaling that Eurovision is in town.
Created by the printing company Megacom and installed in two parts by crane, the banner is 55 meters tall and covers an area of 1300 square meters. An additional banner will be installed on the south side of the building in the coming days.
“The point of the west banner is that it’s visible from Langelinie and Copenhagen city,” said Peter Jensen, head of Megacom, to dr.dk.
And the banner certainly is visible. The below pictures were shot from Langelinie, though it looks like it’s already struggling with the windy Danish weather, as it’s tearing off where it’s joined in the middle.