Greta Salóme sold her Eurovision dress for a good cause
Greta Salóme has sold her Hear Them Calling dress on Ebay. The profits of this auction will go to the Step Up app aimed to help victims of bullying, particularly cyber-bullying. This is the dress that she wore on her performance at the Eurovision Song Contest 2016.
Greta Salóme was contacted by the head of the Swedish anti-bullying association in Stockholm who had read the lyrics of her song and thought they fit with the message of the organization. After they met, Greta decided to sell her dress to support Step Up.
The dress was designed by Greta herself together with Elma Bjarney and Filippía Elísdóttir.
Greta Salóme represented Iceland on the Eurovision Song Contest 2012 with Jónsi. She represented her country again in 2016 as a solo artist but failed to qualify to the Grand Final.