Meet the 2013 hostess Petra Mede
Walking into the press conference center adorned in bright pink, Petra Mede, this year’s solo hostess, was hard to miss when she was introduced to the international press Sunday afternoon.
She was joined by scriptwriter Edward af Sillén and Mr. Melodifestivalen himself, show producer Christer Björkman, seated to her left and right.
Mede got the opportunity to share the story of how she became the sole host of the one of the most watched events in the world.
She started out as a dancer, attending ballet academy as a child and working professionally at age 18. Unfortunately, due to severe back problems, she had to retire from her potential dance career in her early 20’s.
Looking for a fresh start, her life took a very different turn when she was educated to be a licensed tourist guide, ultimately working in Stockholm.
Mede took an even more drastic path in her professional career when she won a stand-up comedy competition in 2005, thus beginning her career as a stand-up comedienne. Her rise-to-fame continued when she appeared on the Swedish television program, “Parlamentet,” in 2007.
Mede’s growing popularity with the public lead her to be chosen to be the host of the biggest TV-show in Sweden: Melodifestivalen 2009.
Then in January of this year, it was announced that Petra Mede would the host of the Eurovision Song Contest 2013 Malmö. According to Chister Björkman, the decision of Mede as hostess was made quite early in the process.
“On Saturday, Loreen won the Eurovision Song Contest in Baku,” said Björkman. “When we woke up on Sunday, we had an entire show to plan. I knew right away that I wanted only one host. I knew right away who I wanted. It was Petra Mede.”
Speaking about her upcoming hosting of the show, Petra Mede said she will try to be as natural as possible, despite all the rules and regulations she has to abide by as host. She admitted that it will be a challenge, but, so far, she has experienced a relaxed and smooth atmosphere around all of the contestants, volunteers, and press.
“Everyone working with this are so happy. It is a competition, but at the same time, we are here to make some good TV together,” said Mede.