Record viewing and Twitter figures for Eurovision 2014!
Whenever the scope of the 2014 Eurovision Song Contest was attempted to be explained by various media, it was common to hear that “up to 170 million people” would be watching, as this was the record-breaking figure last year.
But, the Copenhagen edition reached a new high.
When the Grand Final aired live from B&W Hallerne in Copenhagen on May 10, an estimated 195 million people tuned in from all over Europe and the world, now also including Canada and New Zealand, to watch Conchita Wurst take home the victory for Austria.
On average, 61 million people were watching the show live at any given moment, compared to 55 million last year. The show also saw an increase in the most important market share, the young adults, from 39,8 % last year to 41,6 % this year.
The high numbers were very pleasing to the Executive Supervisor of the EBU, Jon Ola Sand. “These numbers show that the Eurovision Song Contest is very much alive across Europe, and that our audience is getting younger. This is crucial for the long-term success of the contest and important for the contestants,” he said to eurovision.tv.
The 2014 Executive Producer from host broadcaster DR, Pernille Gaardbo, was also really happy with the result. “For the Eurovision Song Contest 2014, we invited viewers and fans to #JoinUs – and we’re so happy that they did. On behalf of the entire team at DR, I’m proud to say that we have surpassed our own expectations for reach.”
Home soil success
As is usually the case, the viewing share was the largest in the host country. 89 % of the Danes watching TV on that Saturday night chose to watch the Grand Final, an estimated 2,4 million people. This is the highest figure in Denmark since 2001, when Denmark last hosted the contest, though it did not manage to succeed it. An estimated 2,6 million Danes tuned in back then.
The numbers were also good in countries that were favorties to win. In Austria, 53 % of TV-viewers tuned in for the show they would eventually win, while the numbers were 65 % in The Netherlands, and 45 % in the United Kingdom.
Social media on fire
The 2014 theme revolved around using social media and engaging people, with the tagline #JoinUs. That strategy has proven to be quite successful, as a Eurovision record was set on Twitter. Combining the three live shows, around 5,3 million tweets were tweeted using the hashtag #Eurovision, compared to 3,7 million in 2013, and 2,1 million in 2012.
The tweeting reached highs during Conchita Wurst’s appearances. 42.660 tweets were tweeted per minute for her performance and 47.136 were tweeted when she won the show.
The contest is showing no signs of slowing down and the preparations for next year’s edition in Austria have already begun!