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ESC Reporter | January 17, 2018

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Sweden changes winning stage act of "Heroes" for Eurovision

Sweden changes winning stage act of “Heroes” for Eurovision
  • On April 3, 2015

Måns Zelmerlöw, the Swedish representative in the Eurovision Song Contest 2015, won national selection Melodifestivalen with great help from a captivating and interactive stage show using projection mapping technology.

But now, the Swedish delegation has found it necessary to alter the winning formula.


Potential copyright infringement

According to national broadcaster SVT, a potential copyright infringement is the reason for changing the visual stage act of the song for Vienna. Since becoming the favorite to win Melodifestivalen, the strong similarity between the “Heroes” act and the work of performance artist a dandypunk has been highlighted by fans and the Swedish media.


Impossible to do something new

The creator of Måns’ stage show, Fredrik “Benke” Rydman, does not deny the source of his work. “I found this video and thought the image was so nice with the stickboy and the umbrella. It was a really nice picture, so we used it. But if you look at the video, it’s not the same things that happen. We do different things,” he said to Swedish newspaper Expressen. “There is always someone who has done something similar in the world today, it’s impossible to do something new,” he continued.


Stickboy to be altered

But the inspiration now means that the appearance of the stickboy will be altered for the Eurovision performance, and the official video on has been changed from the Melodifestivalen performance to the music video.

“The figure has been given a new outfit. It’s ours now and he can’t have the same outfit as in February,” said Måns to Christer Björkman, the head of the Swedish delegation, sees the incident as an opportunity. “Now we can strengthen the act for the contest in May,” he said to


Since winning Melodifestivalen, Måns Zelmerlöw has been and remains the bookies favorite to win the Eurovision Song Contest 2015.



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