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ESC Reporter | March 24, 2017

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Visa named official payment partner of Eurovision 2016

Visa named official payment partner of Eurovision 2016
Alvaro Sanabria

Visa Europe has been announced as an official partner of the 2016 Eurovision Song Contest.

The Executive Supervisor of the Eurovision Song Contest, Jon Ola Sand, has highlighted Visa’s “established track record sponsoring some of the biggest events in the world, which makes us even more proud to have them on board.”

Speed and convenience

What does this mean for the contest? Visa, the world’s number one payment provider, will be in charge of providing the payment services needed during the contest. Visa Europe has been granted extensive pan-European association, event, media and new media rights for the 61st edition of the event to be held in Stockholm.

“The Eurovision Song Contest is a massively popular event across Europe with television viewing figures in the hundreds of millions and is a major draw for visitors to the host city. We’re delighted to be sponsoring this year’s Contest and to enable those attending in Stockholm to experience the speed and convenience of contactless payments. Together with key stakeholders Visa Europe will be creating contactless acceptance across the Eurovision venues as well as showcasing the technology of contactless payments and other contactless experiences,” said Mark Antipof, Chief Officer, Sales & Marketing at Visa Europe.

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