What happened to the #MyEurovisionIdea interval act?
This past Saturday, the Grand Final of the Eurovision Song Contest 2014 aired under the theme of “#JoinUs.” Part of the vision for the contest was to give the world audience a chance to be a part of the show, with one of the main ideas being the #MyEurovisionIdea hashtag, a user-created interval act.
But, the interval act never aired.
Picked from thousands
Back in December, we wrote about the announcement of the #MyEurovisionIdea initiative, as DR asked people from all over the world to send in their ideas for an interval act through social media, no matter how crazy they seemed. Quite a lot of fuss was made by host broadcaster DR, using both their own communication channels and Eurovision.TV to get the word out.
Thousands of ideas were submitted, but in late April, it was announced that Thomas Majer from Germany had won the contest and that an interval act would be created using his idea, which built on what the future of Eurovision would be like.
Winning idea developed by renowned theater director
Renowned theater director Nikolaj Cederholm used the idea to create an interval act showing what the future of Eurovision might look like.
It resulted in a rather strange show, set in the year 2075, featuring a crazy battle of five countries singing at the same time, fighting for a microphone dangling from the ceiling. The microphone would eventually be raised, and the competitors would climb light-up ladders to reach it, ending by singing “Ode to Joy” at the top.
The whole thing was run through at the first dress rehearsal on May 9, the day before the Grand Final. You can watch our video of the interval act below.
Victim of going over time
When the big night finally came, it was a show that had been quite heavily edited for time. At the first dress rehearsal, the producers realized they had gone 40 minutes over time and had to find places to cut.
Cuts were made to the hosts’ script, smaller segments, and even the amount of time allowed for the audience to applaud.
This also meant the end of the #MyEurovisionIdea segment, cutting what was such an integral part of the entire concept. Only the ending of the segment survived, after the competitors ended up at the top of the ladders, but no reference to Thomas Majer or #MyEurovisionIdea was ever made.
The most important survived
The prioritization seems strange, but the 2014 Head of Show, Jan Lagermand Lundme, believes that the strongest parts stayed.
“Of course I considered what I believed to be the most important and then I made a decision as to what I believe you as a viewer will get the most out of,” he said to Danish newspaper Jyllands Posten. When asked about how the director, Nikolaj Cederholm, felt to have such a large part of his work cut, the Head of Show replied that he believed the director was happy with the solution.
It is not unusual for the show to go over time because of too much material. Last year, the Grand Final went over time for the live broadcast, even though several cuts had been made to the show.