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ESC Reporter | October 21, 2017

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Wonderful Copenhagen already hard at work

Wonderful Copenhagen already hard at work
Frederik
  • On September 17, 2013
  • http://escreporter.com

There is still seven months and 20 days until the first semi-final of the Eurovision Song Contest 2014 in Copenhagen, Denmark.

But Wonderful Copenhagen, the official tourism organization for the Danish capital, is already hard at work preparing the arrival of thousands of artists and their teams, press, and fans.

 

Big ambitions

The organization is responsible for the “host city aspect” of the event, which is everything not concerning the three live shows on Eurovision Island in Copenhagen Harbor. This involves promoting the city, hosting delegations, side-events, transportation, and city dressing, among other things.

“We have very high ambitions as host city and are now starting to establish a strong project team which will work with Eurovision 2014. We will do everything to live up to the role the best we can and we really want to have many of the experience players of the city on board,” says Martin Bender, vice president of Wonderful Copenhagen and Eurovision 2014 project manager.

Wonderful Copenhagen shaped the official host city bid together with the Capital Region, Copenhagen Municipality, and the Refshaleøen Holding Company.

 

Shaping up around 3 main themes

Wonderful Copenhagen has spent years building extensive experience with developing outreach activities which engage citizens and visitors in the event beyond the main attractions. The master plan is to turn central Copenhagen into one big Eurovision Village. At the heart is the Eurovision Fan Mile, which will run one mile from Copenhagen Central Station, across City Hall Square, along the famous shopping street Strøget, and ending at Kongens Nytorv.

Fanmile resized

Supporting events planned are fan parties and afterparties to create an atmosphere in the streets.

The activities will be built around three main themes: “Children and Music,” “Lifestyle and Tolerance,” and “Sustainability and Green Solutions.” They all tie into branding already in place for the city.

The ambition is to get the whole country and the Øresund Region to participate in the festivities.

 

Source: Wonderful Copenhagen

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